Mike has been in the brokerage business for over 30 years. Having begun his career as a retail sales rep and moving through the ranks, he has a firm grasp on the entire retail sales process. Although he has sold across all aisles within the store, for the past 18 years, Mike’s focus has been on the HBC/GM segments of the business. He keeps in mind that these categories are considered a convenience within a grocery store and getting his brands placed “outside the aisle” is the key to successfully driving sales. Mike prides himself in being a strong builder of rapport and trust with both clients and customers alike. He believes these attributes open the door to negotiate promotional programs that build business both in-store and on-line.