A decade of experience working on the manufacturer side of the business has taught Bratton that his brand was the most important. And after 23 years in the broker business, his perspective has not changed—the perspective that his brands deserve the best representation. Bratton approaches his business as if he worked directly for the manufacturer, continually looking for ways to sell more and elevate sales to the next level. Bratton’s expertise and passion lie in the perimeter departments including meat/deli, dairy, frozen, seafood, produce and bakery. As Director of Produce, he holds firmly that, “it is still critical to get in front of the buyer to map the futures of both client and customer—together.” Bratton believes that ESM Integrity being centralized in the market—with a focus on both key headquarter relationships as well as individual retail store execution—are keys to their success.